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Subgrantee Code: SBY
State Course Code: 11040127050601         State Provider ID:   352
Course Title: SEO AND WEB ANALYTICS PRACTITIONER CERTIFICATION
Program: 11.04 INFORMATION SCIENCES AND SYSTEMS
Occupation Code: 163.117-022
SBY Local Course Code: P10616
Program Description: FROM ON-PAGE FUNDAMENTALS TO SITE ARCHITECTURE TO LINK BUILDING AND MORE, MARKET MOTIVE SEO TRAINING GIVES YOU THE TOOLS YOU’LL NEED TO SUCCEED IN THE CHALLENGING AND FAR-REACHING WORLD OF SEO. LATEST VIDEO LESSONS AND RECORDED WORKSHOPS - WORKSHOP: GOOGLE ANALYTICS SOCIAL MEDIA UPDATE WORKSHOP: TRACKING CONVERSIONS WITHOUT A CART 5 RULES FOR DASHBOARD REVOLUTIONARIES WEB ANALYTICS CURRICULUM WHILE INTERNET MARKETING HAS MANY FACETS, ALL OF THEM INTERSECT AT ONE DISCIPLINE -- WEB ANALYTICS. WHETHER YOU STUDY SEO, SOCIAL MEDIA, OR PAID SEARCH, SUCCESS IN ANY OF THOSE FIELDS HINGES ON A KEEN UNDERSTANDING OF YOUR WEB METRICS. LET OUR FACULTY SIMPLIFY THE COMPLEX WORLD OF WEB ANALYTICS. LEARN WHY SEGMENTING IS AN EXCELLENT STRATEGY FOR GAINING INSIGHTS INTO YOUR VISITORS, AND DISCOVER DIFFERENT TOOLS THAT WILL HELP YOU UNDERSTAND VISITOR BEHAVIOR ON YOUR WEBSITE. YOU’LL LOOK AT YOUR SEARCH DATA MUCH MORE EFFECTIVELY, IDENTIFY ALL YOUR ’HOME PAGES’, UNDERSTAND ’CONVERSION BEHAVIOR’, REVISIT THE LINKING STRATEGY FOR YOUR CORE PAGES, AND ISOLATE EMERGING TRENDS.
Cost:
Tuition $1,699.00
Fees $395.00
Expenses   $0.00
  ________
TOTAL $2,094.00
The cost shown may reflect items not included in similar courses available on I-TRAIN.
Status: APPROVED FOR JOB TRAINING PARTICIPANTS.
Hours:  120 Weeks:  26
Target Occupation: SEO AND WEB ANALYTICS PRACTITIONER
Target Industry: ONLINE MARKETING
Target Group: WIOA, WTW, AND ALL OTHER PROGRAM ELIGIBLE INDIVIDUALS
Sic Code:  
Prerequisites: NONE
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