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Subgrantee Code: SBY
State Course Code: 11040127051201         State Provider ID:   352
Course Title: SOCIAL MEDIA AND WEB ANALYTICS PRACTITIONER CERTIFICATION
Program: 11.04 INFORMATION SCIENCES AND SYSTEMS
Occupation Code: 163.117-022
SBY Local Course Code: P10622
Program Description: WHILE INTERNET MARKETING HAS MANY FACETS, ALL OF THEM INTERSECT AT ONE DISCIPLINE -- WEB ANALYTICS. WHETHER YOU STUDY SEO, SOCIAL MEDIA, OR PAID SEARCH, SUCCESS IN ANY OF THOSE FIELDS HINGES ON A KEEN UNDERSTANDING OF YOUR WEB METRICS. LET OUR FACULTY SIMPLIFY THE COMPLEX WORLD OF WEB ANALYTICS. LEARN WHY SEGMENTING IS AN EXCELLENT STRATEGY FOR GAINING INSIGHTS INTO YOUR VISITORS, AND DISCOVER DIFFERENT TOOLS THAT WILL HELP YOU UNDERSTAND VISITOR BEHAVIOR ON YOUR WEBSITE. YOU’LL LOOK AT YOUR SEARCH DATA MUCH MORE EFFECTIVELY, IDENTIFY ALL YOUR ’HOME PAGES’, UNDERSTAND ’CONVERSION BEHAVIOR’, REVISIT THE LINKING STRATEGY FOR YOUR CORE PAGES, AND ISOLATE EMERGING TRENDS. SOCIAL MEDIA MARKETING IS NOT JUST ABOUT KNOWING HOW TO USE THE TOOLS, BUT ALSO KNOWING EXACTLY WHICH TOOLS TO USE IN A GIVEN SITUATION... AND HOW TO CREATE AN EFFECTIVE INTEGRATED MARKETING APPROACH. FROM SOCIAL NEWS TO SOCIAL NETWORKS TO EMBEDDED VIDEO TO BLOGGING, SOCIAL MEDIA AUTHORITIES JENNIFER EVANS CARIO, GREG JARBOE AND MATT BAILEY DEFINE SOME DISTINCT MARKETS AND OFFERS SUGGESTIONS FOR HOW YOU CAN USE SOCIAL MEDIA IN YOUR MARKETING STRATEGY.
Cost:
Tuition $2,094.00
Fees $0.00
Expenses   $0.00
  ________
TOTAL $2,094.00
The cost shown may reflect items not included in similar courses available on I-TRAIN.
Status: APPROVED FOR JOB TRAINING PARTICIPANTS.
Hours:  110 Weeks:  26
Target Occupation: SOCIAL MEDIA AND WEB ANALYTICS PRACTITIONER
Target Industry: ONLINE MARKETING
Target Group: WIOA, WTW, AND ALL OTHER PROGRAM ELIGIBLE INDIVIDUALS
Sic Code:  
Prerequisites: NONE
Open Entry:    
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